The Exit Name
The word "EXIT" IS EXTREMELY MEMORABLE!
Just look at all the EXIT signs!

The most advertised word in the world. Imagine your company name at every EXIT  along every highway in the country... Now imagine your name over every doorway in every public building.... now imagine your name on a sign even in the corridors of your competitor's office. EXIT is everywhere!

What's in a Name?
1. The most advertised word in the world.

2. Must be illuminated by law

3. It suggests "Safe Passage".

4. Strategically located.

5. Subliminal effect.

6. The real purpose of advertising is "Memory"

7. The Vendor/Seller is making an "Exit".

8. Four Letters/Two syllables. 

9. Paid for with Other People's Money!

10. Everybody in looking....

....for a Way Out!