The word "EXIT" IS EXTREMELY
Just look at all the EXIT signs!
The most advertised word in
the world. Imagine your company name at every EXIT along every highway in
the country... Now imagine your name over every doorway in every public
building.... now imagine your name on a sign even in the corridors of your
competitor's office. EXIT is everywhere!
What's in a Name?
1. The most advertised word
in the world.
2. Must be illuminated by law
3. It suggests "Safe Passage".
4. Strategically located.
5. Subliminal effect.
6. The real purpose of advertising is "Memory"
7. The Vendor/Seller is making an "Exit".
8. Four Letters/Two syllables.
9. Paid for with Other People's Money!
10. Everybody in looking....
....for a Way Out!